CEPSA, through its subsidiary CEPSA Lubricantes and intermediary Bergé Automoción, has made a deal to distribute lubricants in the Chinese market through SAIC Group company APSIS. This is a five-year agreement, which is renewable for a further five years.
The agreement will introduce CEPSA Lubricants to China, a market currently consuming more than 7 million tons/year of lubricants.
In collaboration with Bergé Automoción, APSIS will be using all the capacities of the SAIC Group, a leading Chinese industrial conglomerate to market CEPSA lubricants, imported from Spain. The CEPSA Lubricantes products to be distributed in China are produced at the company's plant in Spain.
CEPSA Lubricantes is one Spain's leading companies, marketing and distributing its lubricants in all sectors and segments under the CEPSA and Ertoil brands. In 2011 it sold 256,000 tons of base oils, paraffins, greases and finished lubricants.
Bergé y Cía is one of the major Spanish corporate groups. It is present with a sizeable international projection in sectors such as port maritime, car distribution, logistics, renewable energies and finance.
Bergé Automoción is the automotive division of holding company Bergé y Cía., which was founded in 1870. Bergé Automoción is the largest private car distributor on the Iberian Peninsula and in Latin America. It operates in six countries (Spain, Portugal, Chile, Peru, Colombia and Argentina) and has sold more than 400,000 units in the last five years. Bergé Automoción's market strategy in China focuses on deepening its relationships with these countries leading motor manufacturers, including all types of automobile-related business in its scope of activity, in this case through lubricant distribution for OEMs and after-sales services.
APSIS was founded in 2005 by SAIC, China's leading automobile company, and by the National Center of Supervision and Inspection on Motor Vehicle Products Quality (Shanghai). Its two main lines of business are automobile component distribution and added value service centres (spare parts, components and repairs). In 2012, SAIC Motor produced over 4.5 million vehicles, the largest output of any China-based automaker. Some of the most important companies belonging to the group are: SAIC Motor Manufacturing Co., Ltd., Shanghai Volkswagen Automotive Co. Ltd., Shanghai General Motors Corp., Ltd., SAIC-GM Wuling Automobile Co., Ltd., NAVECO, and SAIC-IVECO Hongyan Commercial Vehicle Co., Ltd