Shell is expanding its collaboration with the BMW AG, following on from being named the recommended supplier of genuine BMW engine oil and BMW Group’s only recommended global supplier for aftermarket motor oils (see BMW Chooses Shell to be Its Recommended Global Lube Oil Supplier). Shell Lubricants – Shell Helix Ultra and Pennzoil Platinum – joins forces with BMW Motorsport as its premium technology partner and exclusive supplier of premium motor oils. And Shell V-Power will be the recommended fuel for the BMW M Automobiles.
Speaking on the tie-up, Mark Gainsborough, Shell Executive Vice President said, “Shell has passion for motor racing, as demonstrated by our long standing involvement in the international motorsport arena. We are excited to be expanding this involvement as BMW Motorsport’s partner, in addition to being the BMW Group’s recommended supplier of aftermarket engine oils.
"The partnership with BMW highlights the significant contribution that our brands such as Shell Helix Ultra and Pennzoil Platinum motor oils and Shell V-Power fuels can make to the performance of BMW cars both on and off the track. This collaboration will enable two like-minded companies to push the boundaries of both motor oil, fuel and engine development - hopefully for the ultimate benefit of the everyday car driver.”
Shell will allocate a dedicated team of engineers, who will work alongside BMW Motorsport engineers. They will apply decades of motorsport experience to develop a bespoke blend of motor oil for the BMW M4 DTM car. This development will be on-going during testing and the race season.