Last Friday Hyundai Motor Company and Shell Lubricants announced the renewal, for another five years, of their agreement for Shell to be recommended as the preferred aftermarket motor oil supplier for Hyundai vehicles worldwide. Branded motor oils manufactured by Shell will be recommended in Hyundai workshops and made available to customers in over 70 countries. The companies have now been cooperating for a decade.
Roger Moulding, Vice President of Shell Global Marketing and Global Key Accounts, said: This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shells technology leadership. It allows us to create value for both parties
through deeper collaboration be it in products, aftermarket services, marketing or technology. By leveraging the strengths of the two global brands, we aspire to offer Hyundai customers the best aftermarket care and service experience around the world.
The recommendation covers a full range of Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. In North America, Quaker State (owned by Shell) branded lubricants will be the brand recommended by Hyundai. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Tak Uk Im, Executive Vice President and Chief Operating Officer at Hyundai Motor Company, said: This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.
Shell and Hyundai have agreed to jointly invest in motor oil marketing and customer satisfaction programmes as part of this deal. This is on top of the aftermarket service programmes that Shell cooperated with Hyundai to exclusively provide the most convenient service options for Hyundai customers. These include free car health checks via the Before Service Programme and quick oil change and service via the Quick Service Programme.
Shell and Hyundai will also continue to collaborate on technology and innovation developing new motor oil formulations to meet the needs of Hyundais expanding range of vehicles.
Shell and Hyundai are also collaborating on the race track. In 2014 Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships.
Shell has been the preferred lubricant supplier for Hyundai worldwide since 2005. The renewed global lubricants agreement will see a Shell pecten engine sticker on all exported Hyundai vehicle engines and increased visibility of the Shell recommendation in car owner manuals.
Other than Hyundai, Shell recently became BMW AGs recommended global supplier for aftermarket engine oils for BMW, BMW i, BMW M, MINI and BMW Motorrad brands. From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW's network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
