Shell last Tuesday announced that it has been chosen by BMW AG as its only recommended global supplier for aftermarket engine oils for the following BMW brands: BMW, BMWi, BMW M, MINI and BMW Motorrad. From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMWs network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
The collaboration means that Shell will produce and supply BMWs branded engine oils. These products will meet the latest BMW engine specifications and are underpinned by Shells PurePlus Technology. Shell PurePlus Technology is a breakthrough in how engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed over 40 years of research, which converts natural gas into a crystal-clear base oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum. From 2015, BMW service customers can benefit from the integration of Shells global lubricants supply chain with its gas value chain in Qatar.
Until now, Castrol has been BMW's strategic oil partner since 1999.
Mark Gainsborough, Executive Vice President for Shell Lubricants, said: We are honoured to become the BMW AGs recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015.
This is recognition of the benefits of Shells engine oil expertise and cutting-edge technology by one of the worlds leading premium manufacturer of automobiles and motorcycles. This includes an acknowledgment of the value of our most recent innovation: Shell PurePlus Technology for premium engine oils said Gainsborough.
This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.