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Monday, December 11, 2017VOLUME 13 ISSUE 50
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UAE's German Mirror Lubricants Launches Its Mirr Oils in India

Headquartered in Hamriya Free Zone,  Sharjah. UAE, German Mirror Lubricants and Greases has launched its Mirr Oils brand of lubricants in India. The company will be distributing the Mirr Oils through A N Corp, a part of Mumbai based R S Jhaveri Group which specializes in steel imports.

The Indian lubricant business will reach 2.3 million metric tonnes by the end of March 2019 and German Mirror plans to have a 0.5 percent market share of it Managing Director Mohammed Hussein Hindi said in a statement.

German Mirror said that during the initial phase, Mirr Oils will cover the states of Maharashtra, Gujarat, Madhya Pradesh, Goa, Karnataka, Kerala, Tamil Nadu, West Bengal and Odisha. The company plans to cover eight more states by June 2018, it added.

Once the volume reaches a certain scale of over 1500 kilolitres a month, both German Mirror Lubricants and Greases and A. N. Corp may convert the tie-up into a manufacturing and distribution joint venture, Hindi noted. He also said that German Mirror, which has presence in more than 70 countries, is also evaluating market conditions to set up a blending plant in India in the near future.

"We are evaluating market condition to set up lubricant oil blending plant in the near future. The strategy is to acquire 0.5% share of 2.3 million metric tones by end of 2019   We will take a decision of putting up a manufacturing facility here by 2020," added Hindi.

Aniket Jhaveri, CEO of A. N. Corp said, "With the latest technology from Mirr Oil and our expertise in the industry our alliance can achieve greater volumes." 

Hindi noted India is the third largest market in the world after China and US with 6% global share and it has a potential to be amongst the top two markets as the domestic lubricant market has grown by 13 percent since 2013 despite a global slowdown in the last couple of years.

The company manufactures lubricants for a wide range of applications covering sectors such as Automotive, Marine, Industrial and other specialty products. Its range of Lubricants includes ATF & Gear Oils, specialty fluids, passenger car motor oil, gasoline engine oils and heavy duty diesel engine oil, synthetic and semi-synthetic lubricants.  According to its website, Mirr Oils products offered include the following:
Alma Power Engine Oil
T-Cross 4T Engine Oil
Mirr Outboard TCW3 Engine Oil
Turbo Plus Engine Oil
X Deo Engine Oil
Shift ATF Transmission Fluid (DEX IV)
Thrust Hydraulic Oil HV
Heat Transfer Oil
Spindle Oil
Turncut Soluble Cutting Oil
Steam Cylinder Oil
Sail Marinol SAE 50 Marine Oil (TBN- 50)
Lithium Multipurpose Grease (LMPG-2/3)
Extreme Pressure Grease (EPG-2/3)
Lithium Complex Grease (Lituplex EP-2/3)
Calcium Sulphonate Complex Grease (CALPHOLEX EP-2)
Calcium Graphite Grease (CALPHITE EP-2)
Anti Seize Grease (MOLYTEX)
Molybdenum Complex Grease (LITMOLEX EP-2)
Transparent Grease (SUPER GEL EP)
Synthetic Grease (SYNTEX)
Wire Rope Grease (ROPTEX)

India’s finished lubricants market is estimated to be approximately 2.4 million metric tons, dominated by three national oil companies, Bharat Petroleum Corp, Hindustan Petroleum Corp. and Indian Oil Corp.  BP’s Castrol India, Tide Water Oil Co. and Gulf Oil Lubricants India are the leading private suppliers.

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