Agip has rebranded as Eni, while simultaneously announcing plans to increase penetration of its lubricant brands in North America across all industries.

Eni’s North American refining & marketing affiliate recently held an event in Monterey, CA, with the focus to launch the new eni lubricants product lines to its U.S. and Canadian Distributors. The new product lines are eni i-Sint (passenger cars lubes) eni i-Sigma (heavy duty lubes) and eni i-Ride (motor bike lubes already launched in 2012). “All Agip product names have been replaced with eni the new international brand name,” said Gianfranco Mosconi, President and CEO of Eni USA R&M Co. Inc.

While Mosconi reports good reaction to the change, complete with a modern appearance and the new eni i-Sigma product, he stressed staying committed to the company’s past success. “Naturally, our legendary six-legged dog and our company colors continue to be our logo,” Mosconi said. “The dog standing proud and strong, supporting the successful brand change from Agip to eni.”

The challenge to further penetrate North America lies in building stronger relationships with distributors and national accounts, Mosconi reckons. “In addition to our new products eni i-Sint and eni i-Sigma with OEM’s specs, we offer our distributors other products that cover all market applications: marine oil, compressor oil, hydraulic oil, cutting oil along all conventional and semi-synthetic engine oil."

Eni, headquartered in Rome, Italy, is a major integrated energy company with activities in the exploring, producing, transporting, transforming and marketing oil and gas. The company has global operations in 90 countries and employs about 78.000 thousand people. R&M refines and markets fuels and other oil products primarily in Italy and Central-Eastern European countries. Eni is the largest refiner in Italy and the leading operator in retail marketing of fuels with a market share of around 30%. Eni is currently present in North America with the activities of Refining & Marketing, Trading and Exploration & Production.