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Monday, March 23, 2015   VOLUME 11 ISSUE 12  
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Shell Sells Its Retail Marketing Operations in Denmark to Couche-Tard

Shell has reached agreement with Couche-Tard for the sale of its marketing operations in Denmark, comprising retail, commercial fleet, commercial fuels, aviation and connected trading & supply products businesses. The businesses will be managed by Statoil Fuel and Retail A/S (“SFR”), a wholly-owned indirect subsidiary of Couche-Tard.

Shell’s Upstream business in Denmark is not impacted by this agreement.

Separately, Shell is seeking a buyer for its Fredericia refinery.

The sale is subject to regulatory approvals and is expected to complete in 2015. Details of the sale are commercially confidential.

The deal includes a Trademark License Agreement, under which the Shell brand will remain highly visible in Denmark through the Shell-branded retail network and in the fuels wholesaling sector. The euroShell card scheme will continue to be available to customers.

Lubricants will continue to be delivered via a separate macro distributor agreement with Univar. In December 2009 Shell signed an agreement appointing Univar as a “Macro Distributor” of Shell lubricants products in Sweden, Norway,Denmark and Finland. Univar has the responsibilities for marketing, selling and distributing Shell branded lubricants in these four countries.

In December 2014 Shell signed an agreement with ST1 for the sale of its retail, commercial fuels and supply and distribution logistics businesses in Norway with Shell’s aviation business in Norway becoming a 50-50 joint venture with ST1.


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