Beginning November 1, Pennzoil and Quaker State will both be rolling out new packaging for their one quart and multi-quart bottles.
Pennzoil will be making the switch to all-yellow bottles/jugs, while Quaker State will be changing to all-green bottles/jugs. Distribution will be stacked, so expect to see the yellow and green to be rolled out to retailers over the next few months and into 2017.
Presently, Pennzoil uses a variety of package colors, including black for its full synthetic motor oil Ultra Platinum; silver for its full synthetic motor oil Platinum High Mileage; gold for its Gold Synthetic Blend Motor Oil; brown for its High Mileage Motor Oil; and yellow for its Conventional Motor Oil.
The current Quaker State packaging includes gold color bottles for its Ultimate Durability Full Synthetic Motor Oil and for its Synthetic Blend Motor Oil, red for its High Mileage Motor Oil and green for Advanced Durability conventional motor oil.
In addition to the color change, the new Pennzoil and Quaker State bottles will feature:
- An improved heavy duty cap for easier opening
- Optimized ergonomics for easy pouring and handling
- Clear product tiering across the entire portfolio with color coded caps and labels
- Prominent placement of viscosity grades to aid in navigation
To streamline the consumer shopping experience, Pennzoil and Quaker State have also added a product comparison chart to the back labels of all new multi-quart/multi-liter bottles to make it easy to select the right Pennzoil and Quaker State product for the drivers vehicle.