Gulf Oil International announced last week the launch of a new partnership that comes into operation, with immediate effect, to cover distribution of Gulf lubricants in the Netherlands and Germany.

The new operation, named Gulf Lubricants NEW Holding BV and registered in Dordrecht, in the Netherlands, is a joint venture between Gulf Oil International and FinCo.

FinCo, based in Dordrecht, is a relatively new, independent company that operates in the storage, trading and distribution of oil and oil-related products in Northwest Europe.

“FinCo is a dynamic organization, of the sort we have actively been seeking out, going forward and I am very much looking forward to working with them to further boost Gulf’s well-established business in the Netherlands" said Gulf Oil Vice President International, Frank Rutten.”

“Following on from the recent announcement about Gulf’s new partnerships with the world’s number one sporting brand, Manchester United, and our tie in with BMW’s manufacturer backed team in World Superbikes, this new partnership forms another key building block in our long term strategy for the brand and is a very exciting development for Gulf in Europe,” added Rutten.

“The Gulf brand has a long and successful history in the Netherlands and FinCo is delighted to now be able to play its part in continuing this success,” comments FinCo Director, Peter Nohlmans. “We have some ambitious plans and, together with Gulf Oil International, have no doubts that our joint entity will be able to take Gulf on from here and secure an even brighter future for the brand and its products in the Netherlands and in Germany.”