Gulf Oil Lubricants India Ltd (GOLIL) and Swaraj Tractors, part of the Mahindra Group, a major tractor manufacturer in India, have now formed an association to develop & introduce a high quality, high performance long drain engine oil for the bazaar tractor segment in India.
Per the agreement, Swaraj Gulf Co-branded engine oils would be made available in retail & spare part outlets in the bazaar segment across India, under the brand name of Gulf XHD S Tractor.
On this occasion, Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd. said, Gulf Oil & Swaraj Tractors tie-up for the tractor segment is another major step for us, leading to jointly providing a value-added lubricant solution to Swaraj tractor owners. This is also in line with our strategy to focus on OEM tie-ups, to become one of the top 3 lubricant brands in the industry. With co-branded Engine Oils, manufactured using superior quality Group III base oils and with a robust distribution network of over 55,000 retailers, we are confident of ensuring enhanced customer satisfaction and widespread product availability closer to the farms.
Gulf Oil Lubricants India Limited is a Gulf Oil International Group company and part of the $18 billion Hinduja Group. It is an established player in Indian lubricant market and markets a wide range of automotive and industrial lubricants, 2-wheeler batteries, automotive filters and lubricating equipment.
Today, the Gulf brand is present in more than 100 countries across five continent.
The Gulf Oil International Groups core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments.