The Lubrizol Corporation announces that its Lubrizol Additives business segment has launched a new, all-encompassing industry insight website, LubrizolAdditives360.com. This website serves as a convenient single source for content that covers the entire lubricant market and reinforces Lubrizol's role as a market leader in the industry, says the company.

The new site incorporates all the information and insights from Lubrizol's previous industry insight websites, DriveLineNEWS.com, FluidLineFlash.com, GF-­6.com, HDDEO.com, MCEO.com and PCEO.com. Content on the site is arranged in a format that aligns with the following specific business focus areas and the correlating opportunities in the marketplace:

Passenger (including passenger car and motorcycle)
Commercial (including on-road and off-road vehicles)

Key features of LubrizolAdditives360.com include:

- announcements on the latest engine oil specifications;
- information on advancements in passenger vehicle technology;
- reports on new trends in automotive gear manufacturing;
- intelligence on driveline and engine oil lubricants and fuels; and
- insight into innovative solutions for off-highway vehicles.

"Lubrizol Additives has always taken great pride in being a market leader and an advocate for the use of higher performing lubricants," said Mike McCabe, director, Lubrizol Additives global marketing. "We are confident that this new industry insight website will provide valuable content for our customers and continue to drive the industry forward in a positive direction."

The Lubrizol Corporation, a Berkshire Hathaway company, with headquarters in Wickliffe, Ohio, owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2015 were $7 billion.