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Monday, July 20, 2015   VOLUME 11 ISSUE 29  
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Shell Launches Shell Advance Ultra Motorcycle Oil Made With GTL Base Oil

Shell has launched the next generation of premium motorcycle oil – Shell Advance Ultra with PurePlus Technology. This is the first-ever synthetic motorcycle oil made from natural gas using Shell proprietary gas-to-liquid (GTL) technology, marketed as Shell PurePlus Technology.

Andrew Hepher, Shell General Manager Global Marketing for Consumer Lubricants, said, “The integration of our gas value chain in Qatar and our global lubricants supply chain means we can now offer motorcycle owners Shell’s latest in motorcycle oil technology. As the motorcycle parc and oil demand is the highest in Asia, we have launched Shell Advance Ultra with PurePlus Technology in key markets in this region first, including China, India, Indonesia, Malaysia, Thailand, Philippines and Vietnam. Soon consumers in Colombia and Brazil will also have access to Shell motorcycles oils made from natural gas. As more markets transition towards synthetic motor oils to balance efficiency with durability, Shell is leading the charge with premium motor oil products made with Shell PurePlus Technology.”

Shell PurePlus Technology produces high-quality API Group III base oils from natural gas instead of crude oil. They are made at the world’s largest gas-to-liquid facility, Pearl GTL in Qatar. A partnership between Shell and Qatar Petroleum, this plant produces up to 1 million tonnes of crystal-clear GTL base oils per year. From here, the base oils are shipped to Shell global storage hubs in Houston, Hamburg, Jebel Ali and Hong Kong. Based on demand, the GTL base oils are then transported to Shell’s network of 50 lubricant blending plants where premium finished products such as Shell Advance Ultra are made.

Motorcycle engines operate in compact, high stress and high heat environments, and need a dedicated motorcycle engine oil for best engine performance, protection and cleanliness. Base oils made from GTL technology such as Shell PurePlus Technology, offer better lower volatility, better lower temperature properties, better viscosity stability and better piston deposit cleanliness, compared to traditional Group II and Group III base oils.


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