Monday, July 21, 2014   VOLUME 10 ISSUE 29  
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Shell Launches Helix Ultra with Shell PurePlus Technology

Shell Lubricants has announced the worldwide launch of Shell Helix Ultra with Shell PurePlus Technology, the company’s most advanced fully synthetic motor oil ever, featuring base oil designed from it's Pearl GTL plant in Qatar.

Shell PurePlus Technology converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil for use in premium, synthetic lubricants. This base oil is then blended with additives to create the company’s most advanced fully synthetic motor oil ever; Shell Helix Ultra with PurePlus Technology.

Speaking at the global launch event at the Shell Technology Centre Amsterdam – where the revolutionary Shell PurePlus Technology is designed, Selda Gunsel, Vice President of Downstream Global Commercial Technology at Shell said: “Shell Helix Ultra with PurePlus Technology represents a huge step forward. The way motor oils are produced has not changed for decades – now, we have unveiled a new motor oil that surpasses our previous lubricant technology, which is why we are confident when we say that no other engine oil keeps your engine closer to factory clean. Shell Helix Ultra with revolutionary PurePlus Technology harnesses the power of gas to produce the next generation motor oils, bringing together over 40 years of research and development in one new oil.”

Shell PurePlus Technology base oils have consistently lower viscosity at cold temperatures (-25° to -40C°) so they start lubricating an engine straight away from a cold start. These properties translate into important performance benefits for the engine, including improved cleaning, wear protection, and fuel economy.

“Starting with natural gas, Shell scientists are able to engineer the molecules to create a base oil with specific properties and characteristics. When this base oil is then combined with the carefully crafted additive package, it creates superior motor oils that offer a level of cleaning and protection not possible with lesser base oils,” said Robert Sutherland, Shell Helix Global Technology Manager. “Shell PurePlus Technology has also paved the way for the next generation of motor oils by offering possibilities for new viscosity grades. So far, this has enabled us to create the Shell Helix Ultra 0W-range, and we are already working on future developments.”

Shell Helix Ultra with PurePlus Technology meets the most modern industry specifications and has received approvals from leading vehicle and engine manufacturers across the world.

Shell PurePlus Technology base oils are produced at the Pearl GTL plant in Qatar; a partnership between Shell and Qatar Petroleum. This facility is the world’s largest gas-to-liquids facility, and can produce approximately one million tonnes of base oils per year.

The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out to markets worldwide.

In April of this year, Pennzoil, a Shell company, announced the introduction of Pennzoil Platinum® and Pennzoil Ultra® Platinum Full Synthetic motor oils also blended with these same Shell GTL base oils.


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