Total Marketing Middle East (TMME)last week signed three strategic agreements with AW Rostamani Trading for its Elf brand.
The first agreement aims to expand the scope of distribution of Elf lubricants in Dubai & Northern Emirates to cover both commercial and retail segment.
The second agreement was signed to extend the Elf lubricants supply to Arabian Automobiles Nissan, Renault & Infinity Sharjah Service centers in addition to Northern Emirates authorized service centers.
The third agreement signed was for "Elf Rapid Oil Change Centre" which will be launched in Arabian Automobiles Umm Al Quwain branch.
TMME is highly committed to the UAE market according to officials present at the signing ceremony as the manufacturing of its products is done at Total Lubricants Blending UAE in Dubai which is the company's third largest lubricant blending plant within Total group globally.
Elf Rapid Oil Change concept is dedicated for independent workshops specializing in quick oil changes and offering other services like car wash, tire change among others. The concept is open for all makes of cars and offers free 16 point safety checks.
The contracts were signed by Mr. David Kalife - Managing Director, Total Marketing Middle East and Mr. Michel Ayat - CEO, AWR Automotive in the presence of senior delegates from both companies. During the signing ceremony, Mr. Kalife said, "We are proud of our association with AW Rostamani Trading and its professional team. Together we have taken strong initiatives to provide best service levels to our consumers with the Elf range of lubricants. He continued to mention "This renewed partnership would enable us to reach out to a larger consumer segment."
Mr. Ayat added: "AW Rostamani Trading has made a strong foot hold in the market place in a very short span of time and we are committed to grow the business into the next level as the teams from both companies work with deep rooted passion and synergy".
Mr. Ayat acknowledged the confidence bestowed by TMME on AW Rostamani Group and the strong partnership between both companies.
Total Marketing Middle East is a wholly owned subsidiary of TOTAL and is based in Dubai, with a team of over 220 dedicated professionals. Its operations now span the entire Middle East & Central Asian territories covering specially UAE, Kuwait, Oman, Qatar, Bahrain, Yemen, Iran, Iraq, Afghanistan, Turkmenistan, Tajikistan and Uzbekistan. It is involved in marketing of a wide range of lubricants- automotive, industrial and marine, greases as well as specialty products across the region.
AW Rostamani Trading Co. LLC is a dedicated division of the AW Rostamani Group, established in 2008 to represent the Automotive Allied Products & Vehicle Sales. In addition to ELF Lubricants, the company has acquired brands such as SAVA Tyres, Fulda Tyres, CEAT Tyres, Altura Tyres, FORTRON Automotive Treatments, YIGIT Batteries, AMARON Batteries & X-Cool heat control films and on the Vehicles division Morris Garages (MG) & Zhengzhou Nissan Automobile (ZNA).
