Veedol International Limited, headquartered in Glasgow, Scotland, has signed a licensing agreement with Mississauga, Ontario, Canada-based Automobile Solutions Americas Inc. giving ASA the rights to manufacture and sell the entire line of Veedol Branded automotive products throughout Canada and Mexico.

The Tide Water Oil Company of Pennsylvania originally launched the Veedol lubricants brand in 1913. The Veedol brand ownership changed throughout the years, including ownership by Burmah-Castrol, which was acquired in 2000 by the then BP Amoco, through which it got control of the Veedol brand across the world, except India. In 2011, Tide Water Oil Co. India Ltd, set up originally by Tide Water Oil of Pennsylvania in 1928, acquired the global rights to the Veedol brand from British Petroleum and established the Veedol International Limited head office in Glasgow, with offices and warehousing in Mississauga, Ontario.

Tony Ramos, Marketing Manager, Automobile Solutions Americas Inc., told OEM/Lube News "Currently all Veedol product is blended and packaged under a toll blending agreement within Canada by a third party who is blending to the Veedol formulations and Brand identity guidelines for onward distribution by ASA. If the need arises, we will add blending capacity as required and at that time we will assess the best location from which to provide blending."

“We are committed to developing the Canadian market for the Veedol Brand,” said Ramos “Our goal is to raise awareness of this historic brand which was well supported here in Canada, and to restore it as one of Canada’s top brands of lubricants.”

"With manufacturing in Canada and distribution available throughout Canada, you will soon be able to find quality Veedol products at a shop near you.” said Arun Menon, general manager of International Operations at Veedol International Limited.

The brand Veedol has a long history, built from its grand beginnings in several of the world's most important lubricant markets. It was the motor oil chosen by Henry Ford to be the lubricant in the world's first mass-produced car, the Model T Ford in the USA. It was also the chosen lubricant for the first airship to fly around the world, the Graf Zeppelin from Germany, and the first non-stop flight across the Pacific Ocean from Japan to the USA, the "Miss Veedol" plane.