Shell Lubricants has been recognised as the global market leader for the 11th consecutive year, marking the start of two decades of undisputed industry leadership. This accolade was confirmed in the recently published Kline & Company’s 15th Edition ‘Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report. The report covers the sector in 2016.
Shell held its global market leading position with an 11% market share, in terms of volume– selling 4,400 kilotonnes of finished lubricants. This is equivalent to almost 5 billion litres of finished product. These sales were split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors.
Huibert Vigeveno, Shell Global Commercial, Executive Vice President (including Shell Lubricants) said: “Shell Lubricants is on a strong growth path across the many markets that we operate in. We are making significant investments into our portfolio of brands, products and services as well to further develop our world class supply chain capabilities. We continue to evolve to meet the opportunities and challenges of a fast-paced business environment, while keeping a sharp focus on developing genuine alliances, developing customer-centric solutions and innovating through research and technology.’’
He further stated ‘’The recognition from Kline & Company signals that we are on the correct path and is a testament to the dedication of our 9,000 employees who are delivering excellent solutions to a diverse portfolio of customers across multiple industries.”
The report found that Shell Lubricants is the market leader in three of the 16 individual markets covered in the report: Malaysia, United Kingdom and the United States. The company is also in the top three ranking in ten further markets: Argentina, Canada, China, Germany, Austria and Switzerland (DACH), Indonesia, Mexico, Philippines, Saudi Arabia, South Africa and Thailand.
To cater to the increased demand for lubricants driven by the automotive and industrial sector, Shell has invested in hundreds of millions of dollars to upgrade and grow its supply chain network. To date it has 40 lube oil blending plants, 5 base oil plants and 10 grease plants. To further align with market demand in Asia, Shell is opening a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, Singapore.