The Lubrizol Corporation announced last Friday the launch of a website, MCEO.com, designed as an information hub for oil marketers, original equipment manufacturers (OEMs), and anyone who is seeking to know more about the motorcycle market and oils specifically designed for motorcycle engines. The site increases awareness of the unique and challenging lubrication requirements for motorcycle engines, the stringent demands placed on motorcycle oils and highlights the need for lubricants specially designed for motorcycles. 

"We wanted to make it easier for all the stakeholders to have the information, resources and links they need at their fingertips to explore opportunities in this fastest growing transport sector in emerging markets" explained Eric Lindenfelser, global business manager - small engines at Lubrizol. "It is not uncommon that oils designed for today`s modern passenger car engine are used in motorcycles. However, these applications have contrasting lubrication needs that make the use of dedicated motorcycle oil products the preferred lubrication approach. MCEO.com focuses on misconceptions and explains the differences between performance needs that help determine the right oil for the right application."

Lubrizol will showcase MCEO.com at the Small Engine Technology Conference, being held during October 8-10, 2013, in Taipei, Taiwan.

For more information on motorcycle engine oils, visit MCEO.com.

The Lubrizol Corporation, a Berkshire Hathaway company, with headquarters in Wickliffe, Ohio, owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world.  Founded in 1928, Lubrizol has approximately 7,000 employees worldwide.  Revenues for 2012 were $6.1 billion.