Shanghai Infineum has announced the establishment of its first wholly-owned enterprise in China, Infineum (Shanghai) Additives Co. Ltd. It will be located in Infineum’s China Business and Technology Center at Jinqiao Economic and Technology Development Zone, Pudong, Shanghai, hosting colleagues from Sales & Marketing, Technology and all supporting functions. This is the most significant change to Infineum’s structure in China since it opened its Beijing representative office in 1999 and a milestone in its China market strategy.

“Since the establishment of Infineum in 1999, China has always been a substantial part of our global development strategy.” Mr. Fu Limin, Infineum China Managing Director says. “We expect the wholly-owned company in China to bring us much closer to our local customers and OEMs. We will be able to understand their specific needs better and to provide the best technical solutions quicker. Meanwhile, we continue to open job opportunities to local talent.”

Trevor Russell, Executive Vice President of Infineum International, added: “The potential of the China additives market and the speed of its future development continue to be strong. Already the world’s largest automobile maker, China will soon become the world’s largest additive market as the volumes and technical sophistication of products rise rapidly. Infineum is determined to support its customers as this growth takes place and the forming of this entity is a significant milestone.”