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Monday, September 7, 2015   VOLUME 11 ISSUE 36  
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ExxonMobil and Tata Motors Launch New Co-Branded Lubricants

ExxonMobil, in partnership with Tata Motors' Commercial Vehicles Business Unit (CVBU), has launched its new range of co-branded lubricants under the label Mobil Delvac. Specially developed for Tata Motors' diesel commercial vehicles, the new Mobil Delvac range of three motor oils provides optimum engine performance through increased viscosity, deposit control and wear protection, the company said in a press statement.

The three co-branded motor oils announced are:

Mobil Delvac TM Genuine CI-4 PLUS Oil 15W-40
Mobil Delvac TM Genuine CH-4 Oil 15W-40
Mobil Delvac TM Genuine CF-4 Oil 15W-40

Speaking on the occasion, Joanne Eu, Asia Pacific Lubricants Marketing Manager, ExxonMobil Asia-Pacific, said, "Mobil enjoys an established legacy as a product technology leader with the highest level of expertise, working side-by-side with leading OEMs around the world. This partnership with Tata Motors is an extension of that legacy."

Daniel Tan, Chief Executive Officer, ExxonMobil Lubricants added, "Our partnership with Tata Motors is founded on the core ExxonMobil philosophy of taking engine oils to the level of automotive design engineering with our partners across the world - thus articulating our commitment to designing high performance lubricants through our technology leadership. With the new Tata Motors and Mobil co-branded range of lubricants now added to the portfolio, we will provide Tata Motors with lubricant technology expertise and support to help it achieve an edge in today's competitive marketplace."

"As leader in India's rapidly evolving and highly demanding commercial vehicle space, we have to constantly challenge ourselves in designing vehicles for a wide set of applications. We are happy to have partnered ExxonMobil in developing this new range of Mobil lubricants for Tata Motors' commercial vehicles. The partnership with Mobil will help us to stand by our commitment to our customers and deliver beyond their expectations," said Sanjeev Garg, Global Head - Customer Care (CVBU), Tata Motors.

The products will be available through ExxonMobil's distributor network across India.

2015 also marks a special year for ExxonMobil as Mobil Delvac, ExxonMobil’s commercial oil and heavy duty lubricant, celebrates its 90th anniversary.


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