Columbus, OH-based Into Great Brands Inc./MotorKote has entered into an exclusive agreement with UK-based Heritage Fuels & Lubricants Ltd., an affiliate of the TSBA group and Official Shell Licensee, to market Shell X-100 Classic Motor Oil in North America. Shell granted a license to TSBA (and it affiliates including Heritage Fuels and Lubricants Ltd.) giving them authorization to use the heritage Shell brand globally across a number of categories including motor oils.
Classic Shell X-100 Motor Oils are now available for sale in North America formulated to meet the needs of older engines including classic and vintage vehicles. The entire formulation is tailored as a complete protection system, not just regular or multi grade oil boosted with a zinc additive.
Mary Walsh, Shell spokesperson, told OEM/Lube News "For Shell extending and broadening the use of the heritage brands allows us to interact in an additional unique and genuine way with our customer base. It further recalls Shells central role in motoring heritage."
"We are very honored to be exclusively selected to distribute Shell X-100 Classic Motor Oil in North America" said Into Great Brands CEO Bill Beichner.
Key benefits of Shell X-100 Classic Motor Oils:
High levels of ZDDP anti-wear additives
Superior oil film resilience & anti-wear protection at high load conditions
Excellent lubrication & protection of engine components where oil films are thinnest,
Controls deposits & minimal sludge formation with enhanced detergent & dispersant concentrations optimized for performance in older engines to protect against humidity changes during storage which can cause rust
Longer lasting lubricant due to high quality Group. I mineral oil combined with anti-oxidants that minimize degradation & oil thickening
Meets the most relevant engine lubricant specification (API SF/CC)
Recommended for use in: classic, antique, muscle cars, and other vintage vehicles including: tractors, farm machinery, commercial and military vehicles where engine designs prohibit the use of low viscosity multi grade engine oils.
Shell X-100 Motor Oils are recommended for use in pre-1988 four stroke, naturally aspirated spark-ignition or compression-ignition engines. Currently available as a SAE 30 mono grade & SAE 20W-50 multi grade.
Into Great Brands Inc. (IGB), is an international consumer products company with core concentrations in the global automotive aftermarket. Its portfolio includes major brands such as Dura Lube, Slick 50, MotorKote, and most recently Shell X-100 Classic Motor Oil.
