French lubricant company Motul has signed a wide ranging global agreement with Italian motorcycle manufacturer MV Agusta . The deal covers use of Motuls range of products at all levels in MV Austas factory, plus a first-fill and service fill for all motorcycles bearing the MV Austa brand name.
Marco Baraldi, Motul Italy General Manager, spoke warmly of the newly agreed association: We are delighted to announce this new partnership with a brand as iconic, legendary and prestigious as MV Agusta. Innovation, quality and performance are common denominators between our two companies and we also share a real passion for racing. We have no doubt that this partnership
Giovanni Castiglioni, MV Agusta - President & CEO added: I do not consider this a simple business partnership with a leading brand in the lubricants industry, but a tribute to the fundamental ingredient in the process of manufacturing our motorbikes; a completely handmade process in which every gear is assembled entirely by hand. I am delighted that this Ingredient has finally found its place of prominence with our new agreement.
MV Agusta, which was rejuvenated in 2010 by the late motorcycling magnate Claudio Castiglioni, makes state-of-the-art machines such as the new Brutale, F3 and radical F4. The key ingredients in the making of an Agusta are emotion, performance, speed and incomparable design all of which are shared by Motul and which are reflected in the new 360° global agreement which can be identified as follows:
INDUSTRIAL PARTNERSHIP
MV Agustas production facilities in Varese will use products from Motul Groups industrial lubricants division, MotulTech. These high technology lubricants are developed and manufactured specifically for the lubrication of industrial equipment as well as for the machining and transformation of metals.
The agreement with MV Agusta will include the supply of Industrial maintenance lubricants such as hydraulic, gear and slideway oils and greases. The metal working operations will benefit from soluble fluids supply; parts cleaning & protection solutions finally complete MotulTech's supply.
The goal is to offer MV Agusta a comprehensive solution of top tier products for the entire production process, reflecting its Casted, Drilled, Filled concept. For every stage, from creation to finished product, Motul has the appropriate product.
FIRST FILL PARTNERSHIP
Recognised for its comprehensive, reliable and high-performing range of products for production machines, Motuls products will be used in all MV Agusta bikes including Motul 7100 100% synthetic engine oil, brake fluids and coolants.
SERVICE FILL PARTNERSHIP
With Motul offering a presence in over 90 countries worldwide, and an extensive distribution network, MV Agusta will strongly recommend Motuls products to its own distributors as a result of this partnership.
The deal also includes a racing partnership.
